DIGITAL TRANSFORMATION OF BUSINESS BASED ON INFORMATION TECHNOLOGY

Abstract

Digital business transformation is a complex process of changing business models, organizational structure, and enterprise management systems based on modern information technologies. With the accelerated development of the digital economy, enterprises are faced with the need to implement innovative solutions that improve the efficiency of production processes, optimize resource management, and enhance customer interactions. Modern technologies, including artificial intelligence, cloud computing, big data, the Internet of Things, blockchain technology, and robotic process automation, are becoming key tools for building organizations' competitive advantages.