THE ROLE OF MANAGEMENT INNOVATIONS IN BUSINESS COMPETITIVENESS

Authors

  • Igor Laktionov Expert in Business Management, USA

Keywords:

Management innovation, business competitiveness, digital transformation, corporate innovation, small and medium-sized businesses (SME).

Abstract

This article explores the role of management innovation in enhancing business competitiveness, using examples from Cisco and Orange. Kids Gymnastics demonstrates how corporate innovation programs and digital automation in small businesses contribute to increased efficiency and sustainability. A model for the evolution of management innovation from large corporations to SMEs is formulated.

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Published

2025-12-27

Issue

Section

Articles

How to Cite

THE ROLE OF MANAGEMENT INNOVATIONS IN BUSINESS COMPETITIVENESS. (2025). American Journal of Technology and Applied Sciences, 43, 127-132. https://americanjournal.org/index.php/ajtas/article/view/3286