THE ROLE OF MANAGEMENT INNOVATIONS IN BUSINESS COMPETITIVENESS
Keywords:
Management innovation, business competitiveness, digital transformation, corporate innovation, small and medium-sized businesses (SME).Abstract
This article explores the role of management innovation in enhancing business competitiveness, using examples from Cisco and Orange. Kids Gymnastics demonstrates how corporate innovation programs and digital automation in small businesses contribute to increased efficiency and sustainability. A model for the evolution of management innovation from large corporations to SMEs is formulated.
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2025-12-27
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
THE ROLE OF MANAGEMENT INNOVATIONS IN BUSINESS COMPETITIVENESS. (2025). American Journal of Technology and Applied Sciences, 43, 127-132. https://americanjournal.org/index.php/ajtas/article/view/3286





