DEVELOPING MECHANISMS FOR DEVELOPING THE TOURISM INDUSTRY BASED ON ARTIFICIAL INTELLIGENCE

Abstract

This article examines the mechanisms for developing the tourism sector based on artificial intelligence technologies. It highlights the role of artificial intelligence in tourism systems, particularly in data analysis, the provision of personalized services, and the improvement of service quality through chatbots and intelligent recommendation systems. The study also emphasizes the importance of artificial intelligence in effective tourism management, forecasting tourist flows, and the rational use of resources. In addition to outlining the advantages of implementing these technologies, the article analyzes existing challenges and explores the prospects for the application of artificial intelligence in the tourism industry of Uzbekistan.