WAYS TO IMPROVE THE EFFICIENCY OF ENTERPRISE MANAGEMENT IN THE DIGITAL ECONOMY

Abstract

The digital economy has altered the logic of enterprise management by changing how firms create value, coordinate operations, process information, and interact with customers, suppliers, and regulators. Under these conditions, management efficiency can no longer be understood only as cost reduction or administrative acceleration. It must be assessed through a broader system that includes decision speed, data quality, adaptability, innovation capacity, resilience, and the ability to scale digital solutions without losing strategic coherence. The article examines the principal ways to improve the efficiency of enterprise management in the digital economy. Particular attention is given to strategic digital alignment, process redesign, automation, data governance, managerial analytics, artificial intelligence, workforce competencies, platform interaction, cybersecurity, and sustainability.