STRATEGIC DIGITAL MEDIA PR: INTERACTIVE COMMUNICATION, ONLINE REPUTATION MANAGEMENT, AND CRISIS RESPONSE IN THE AGE OF SOCIAL NETWORKS

Authors

  • Yusupova Zulayxo Abdiraimovna Registrar Office Manager Independent Researcher Uzbekistan University of Journalism and Mass Communications

Keywords:

Digital PR, interactive communication, online reputation, crisis response, social networks, audience engagement.

Abstract

This thesis explores the strategic dimensions of digital media public relations, focusing on interactive communication, online reputation management, and crisis response in the era of social networks. It analyzes how digital platforms have transformed PR from a one-directional messaging function into an interactive, real-time engagement system shaped by audience participation and algorithmic visibility.

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Published

2025-12-16

Issue

Vol. 43 (2025)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

STRATEGIC DIGITAL MEDIA PR: INTERACTIVE COMMUNICATION, ONLINE REPUTATION MANAGEMENT, AND CRISIS RESPONSE IN THE AGE OF SOCIAL NETWORKS. (2025). American Journal of Technology and Applied Sciences, 43, 50-52. https://americanjournal.org/index.php/ajtas/article/view/3238