RELATIONSHIP OF THE PERCEIVED SOCIAL RESPONSIBILITY OF THE COMPANY AND CONSUMER LOYALTY

Authors

  • Sharofiddinov Khurshidjon Sadriddin ugli Graduate of London South Bank University, IBM with Marketing

Keywords:

social responsibility, consumer loyalty, trust, consumer satisfaction, consumer involvement.

Abstract

The article considers the theoretical aspects of the influence of the company's social responsibility on building long-term relationships with consumers in the framework of interaction marketing. The relationship between perceived social responsibility and such factors that form consumer loyalty as trust, satisfaction and involvement of consumers is shown. The importance of increasing the level of perceived social responsibility of the company is substantiated.

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Published

2023-07-10

Issue

Vol. 14 (2023)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

RELATIONSHIP OF THE PERCEIVED SOCIAL RESPONSIBILITY OF THE COMPANY AND CONSUMER LOYALTY. (2023). American Journal of Research in Humanities and Social Sciences, 14, 49-54. https://americanjournal.org/index.php/ajrhss/article/view/1066