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Abstract

The article considers the theoretical aspects of the influence of the company's social responsibility on building long-term relationships with consumers in the framework of interaction marketing. The relationship between perceived social responsibility and such factors that form consumer loyalty as trust, satisfaction and involvement of consumers is shown. The importance of increasing the level of perceived social responsibility of the company is substantiated.

Keywords

social responsibility, consumer loyalty, trust, consumer satisfaction, consumer involvement.

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How to Cite
Sharofiddinov Khurshidjon Sadriddin ugli. (2023). RELATIONSHIP OF THE PERCEIVED SOCIAL RESPONSIBILITY OF THE COMPANY AND CONSUMER LOYALTY. American Journal of Research in Humanities and Social Sciences, 14, 49–54. Retrieved from https://americanjournal.org/index.php/ajrhss/article/view/1066