CONCEPT OF EFFICIENCY IN THE CREATIVE ECONOMY AND ITS MEASUREMENT METHODOLOGY

Abstract

The study analyzes various international approaches to defining the sector's scope, including industry-based, occupation-based, and intellectual property-based models. Central to the research is the application of "Frontier Analysis" techniques: Data Envelopment Analysis (DEA) for measuring technical and scale efficiency, Stochastic Frontier Analysis (SFA) for distinguishing between structural inefficiency and random market noise, and the Malmquist Productivity Index (MPI) for tracking dynamic efficiency changes over time.