SUPPLY CHAIN STRATEGIES AND THEIR REFLECTION ON SALES PROMOTION (A field study in Misan Company for the Production of Dairy and Refreshments Ltd.)

Authors

  • Asst. Prof. Dr. Alaa Abdulsalam Mustafa Al-Abbasi
  • Lecturer. Hind Naeem Hushi
  • Asst. Lecturer Mohammed Raoof Mahmood Department of Business Administration - College of Administration and Economics - University of Misan - Iraq

Keywords:

Supply Chain Strategies, Sales Promotion, manufacturing.

Abstract

This work aims to identify supply chain strategies and their reflection on sales promotion in Misan Dairy and Refreshments Co. Ltd.
A questionnaire was developed to ensure a relationship between the research variables, and based on the comprehensive inventory method, (89) questionnaires were distributed in Misan Company for Dairy and Beverages Production Ltd., and their data was analyzed using (SPSS V.24) program.

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Published

2023-03-25

Issue

Vol. 10 (2023)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

SUPPLY CHAIN STRATEGIES AND THEIR REFLECTION ON SALES PROMOTION (A field study in Misan Company for the Production of Dairy and Refreshments Ltd.). (2023). American Journal of Business Management, Economics and Banking, 10, 119-131. https://americanjournal.org/index.php/ajbmeb/article/view/527