DIGITAL BUSINESS STRATEGY AND VALUE CREATION IN THE NIGERIAN BANKING INDUSTRY

Abstract

This conceptual paper explores the strategic relationship between digital business strategy and sustainable value creation in the Nigerian banking industry. Specifically, it views digital innovation and digital customer experience as important dimensions of digital business strategy whereas value creation is understood in terms of competitive advantage, organizational performance, stakeholder confidence and organizational resilience. The study employs a desk based research approach where it draws on existing empirical studies, theoretical literatures, regulatory documents and industry reports from developed economies, African markets and Nigeria. The analysis applies Resource Based View, Dynamic Capabilities Theory and Stakeholder Theory to explain how banks can develop, apply and continually reconfigure digital capabilities, while managing emerging risks