THE IMPACT OF DIGITAL TRANSFORMATION ON ATTRACTING FOREIGN DIRECT INVESTMENT TO REGIONAL ECONOMIES

Abstract

This article examines the impact of digital transformation on attracting foreign investment to the regions. The importance of digital technologies in expanding access to information for investors, increasing the transparency of investment processes and reducing administrative and transaction costs is highlighted. The impact of digital investment platforms, e-government services, investment maps and unified information systems on the investment potential of the territories and investment decision-making process for foreign investors is also discussed. The results of the study show that the integration of digital transformation with regional investment policy is an important condition for expanding the flow of foreign capital and increasing the investment attractiveness of the regions.