USING MODERN MARKETING AND MANAGEMENT OPPORTUNITIES IN SUSTAINABLE ECONOMIC DEVELOPMENT IN THE EXAMPLE OF UZBEKISTAN

Qulliyev Oxunjon Anvar o’g’li

USING MODERN MARKETING AND MANAGEMENT OPPORTUNITIES IN SUSTAINABLE ECONOMIC DEVELOPMENT IN THE EXAMPLE OF UZBEKISTAN

Authors

Qulliyev Oxunjon Anvar o’g’li Lecturer at the Department of Economics Bukhara State University

Keywords:

Sustainable development, marketing, management, innovation, digital economy, strategic management, social responsibility, Uzbek experience.

Abstract

This article analyzes the importance of modern marketing and management principles in the process of sustainable economic development in the Republic of Uzbekistan, their interrelationships and practical application possibilities. It also highlights effective methods of ensuring economic stability based on innovative approaches, digital technologies and the principles of social responsibility.

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Published

2026-03-14

Issue

Vol. 46 (2026)

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

USING MODERN MARKETING AND MANAGEMENT OPPORTUNITIES IN SUSTAINABLE ECONOMIC DEVELOPMENT IN THE EXAMPLE OF UZBEKISTAN. (2026). American Journal of Business Management, Economics and Banking, 46, 40-43. https://americanjournal.org/index.php/ajbmeb/article/view/3431