ANALYSIS OF THE ECONOMIC EFFICIENCY AND SOCIAL IMPACT OF ECOLOGICAL MARKETING STRATEGIES IN THE FIELD OF CLEANING PRODUCTS

Authors

  • Baqoyeva Dilfuza Maqsud qizi 2nd-Year PhD Student at the International Nordic University

Keywords:

Ecological marketing, hygiene products, economic effectiveness, social impact, green strategy, brand loyalty

Abstract

This study explores the economic effectiveness and social impact of ecological marketing strategies in the hygiene products sector. The analysis reveals that green approaches help reduce costs, enhance consumer trust, and strengthen brand loyalty. Eco-labeling, sustainable packaging, innovation, and transparent communication emerged as the most effective strategies. The findings confirm that ecological marketing can serve as a practical and impactful management tool.

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Published

2025-05-31

Issue

Vol. 36 (2025)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

ANALYSIS OF THE ECONOMIC EFFICIENCY AND SOCIAL IMPACT OF ECOLOGICAL MARKETING STRATEGIES IN THE FIELD OF CLEANING PRODUCTS. (2025). American Journal of Business Management, Economics and Banking, 36, 96-102. https://americanjournal.org/index.php/ajbmeb/article/view/2963