ANALYSIS OF MARKETING STRATEGIES FOR THE AUTOMOTIVE INDUSTRY

Authors

  • Ismatullaev Temur Ravshan og‘li Head of DND and Marketing Department of UzAuto Motors JSC

Keywords:

Automotive industry, modern trends, marketing, companies, consumers, brand, social networks.

Abstract

The automotive industry is one of the most important sectors of the global economy today. Millions of cars are produced and sold every year, which increases competition in this industry. Developing effective marketing strategies is the key to success for companies. This article analyzes marketing strategies in the automotive industry, provides information on their importance, main directions and modern trends.

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Published

2025-03-06

Issue

Vol. 34 (2025)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

ANALYSIS OF MARKETING STRATEGIES FOR THE AUTOMOTIVE INDUSTRY. (2025). American Journal of Business Management, Economics and Banking, 34, 1-3. https://americanjournal.org/index.php/ajbmeb/article/view/2755