ARTIFICIAL INTELLIGENCE TOOLS IN ENVIRONMENTAL ADVOCACY AND COMMUNICATION: A SYSTEMATIC REVIEW

Nuraliyev Elmurod Abdurayemovich

Authors

Nuraliyev Elmurod Abdurayemovich Deputy Dean for Work with Youth, Department of Social Sciences, Shahrisabz State Pedagogical Institute

Keywords:

Artificial intelligence, environmental communication, climate advocacy, chatbots, generative AI, pro-environmental behavior.

Abstract

This article examines the role of artificial intelligence (AI) tools in environmental advocacy and communication, synthesizing current research on AI applications for promoting pro-environmental attitudes and behaviors. The study analyzes recent experimental and design-based research published between 2025-2026, focusing on three primary AI applications: generative AI as information sources, AI-powered chatbots for community engagement, and AI-driven content creation and analysis tools. Findings reveal that AI-generated environmental messages can significantly enhance awareness of consequences, moral obligation, and attitudes toward environmental problems, with effectiveness comparable to traditional media sources . AI-powered chatbots demonstrate particular promise in democratizing environmental reporting and creating emotional connections with nature through anthropomorphic design. However, research also indicates that hyper-personalized "nano-targeting" approaches may risk audience polarization rather than broad persuasion. The article concludes with practical recommendations for environmental communicators and identifies directions for future research.