INNOVATIVE DEVELOPMENT STRATEGIES OF ENTERPRISES

Nurullayeva Vazira Uktamovna; Sharipov Sherzod Shavkatovich

Authors

Nurullayeva Vazira Uktamovna 2nd-Year Master's Student Banking and Finance Academy of the Republic of Uzbekistan
Sharipov Sherzod Shavkatovich Acting Associate Professor, PhD Banking and Finance Academy of the Republic of Uzbekistan

Keywords:

ESG, environmental, social, innovation, sustainable development, strategic management, competitive environment, enterprise efficiency, digital economy, digital transformation.

Abstract

This article provides a comprehensive study of issues related to developing innovative and sustainable development strategies for enterprises in a competitive environment. The study analyses the economic, social, and ecological components of sustainable development - namely Environmental, Social, and Governance (ESG) indicators - in their interrelation, and elucidates the mechanisms ensuring the long-term competitiveness of enterprises on the basis of modern management approaches. As a result, an integrated development model is proposed and its practical significance is substantiated.