SPEECH CULTURE AND LANGUAGE PURITY

Lazzat K.Turabaeva; Nodir N. Ramazanov

Authors

Lazzat K.Turabaeva South Kazakhstan University named after M. Auezov Head of the Department of Journalism and Kazakh Language, Candidate of Philological Sciences, Associate Professor, Kazakhstan, Shymkent
Nodir N. Ramazanov Tashkent State University of Law, Head of the Department of Uzbek Language and Literature, Doctor of Philosophy (PhD) in Philological Sciences, Associate Professor, Tashkent, Uzbekistan

Keywords:

speech culture, language norm, public speaking, public officers, business relations, communication, language structure.

Abstract

This article is aimed at consideration of issues concerning the speech culture in everyday life. The issues of violating the main principles of business relations ethicality during public speaking and deviation from the language norms have been considered. Besides, the conclusions as to formal speech peculiarities have been made. The article covers the public speaking stages, methods of due speech formation, preparation for meeting the listeners and techniques to control the audience. The explanations related to the courtly use of speech tokens according to the ethic standards and the ways to improve the ones, which express the respectful attitude towards listeners, have been given.