THE ROLE OF DIGITAL MARKETING TOOLS IN THE ACTIVITIES OF ONLINE STORES

Authors

  • A. Ch. Abdiev Associate Professor Karshi State University

Keywords:

Online store, search advertising, website, SMM, email marketing.

Abstract

The article analyzes the mechanism of interaction between an online store and customers by means of digital marketing. The general features of digital marketing tools in comparison with traditional media are revealed. It is shown that all the tools used by online stores make it possible to work selectively with fairly narrow segments of the audience.

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Published

2023-12-16

Issue

Vol. 19 (2023)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

THE ROLE OF DIGITAL MARKETING TOOLS IN THE ACTIVITIES OF ONLINE STORES. (2023). American Journal of Pedagogical and Educational Research, 19, 246-249. https://americanjournal.org/index.php/ajper/article/view/1651