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Abstract
The article analyzes the mechanism of interaction between an online store and customers by means of digital marketing. The general features of digital marketing tools in comparison with traditional media are revealed. It is shown that all the tools used by online stores make it possible to work selectively with fairly narrow segments of the audience.
Keywords
Online store, search advertising, website, SMM, email marketing.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
A. Ch. Abdiev. (2023). THE ROLE OF DIGITAL MARKETING TOOLS IN THE ACTIVITIES OF ONLINE STORES. American Journal of Pedagogical and Educational Research, 19, 246–249. Retrieved from https://americanjournal.org/index.php/ajper/article/view/1651