ANALYSIS OF THE ECONOMIC EFFICIENCY AND SOCIAL IMPACT OF ECOLOGICAL MARKETING STRATEGIES IN THE FIELD OF CLEANING PRODUCTS. American Journal of Business Management, Economics and Banking, [S. l.], v. 36, p. 96–102, 2025. Disponível em: https://americanjournal.org/index.php/ajbmeb/article/view/2963. Acesso em: 1 may. 2026.