THE MEDIATING ROLE OF THE WORK LIFE QUALITY IN ENHANCING THE RELATIONSHIP BETWEEN MARKETING AMBIDEXTERITY AND STRATEGIC NICHE. American Journal of Business Management, Economics and Banking, [S. l.], v. 18, p. 28–49, 2023. Disponível em: https://americanjournal.org/index.php/ajbmeb/article/view/1429. Acesso em: 3 oct. 2025.