THE BALANCED SCORECARD AND ITS ROLE IN EVALUATING THE PERFORMANCE OF ECONOMIC ENTITIES (AN APPLIED STUDY IN THE DIRECTORATE OF CIVIL DEFENSE / AL-MUTHANNA). American Journal of Business Management, Economics and Banking, [S. l.], v. 12, p. 87–102, 2023. Disponível em: https://americanjournal.org/index.php/ajbmeb/article/view/843. Acesso em: 31 oct. 2025.