THE ROLE OF THE DIMENSIONS OF THE TARGET COST APPROACH IN PRICING BANKING SERVICES FOR COMMERCIAL BANKS TO ACHIEVE A SUSTAINABLE COMPETITIVE ADVANTAGE. American Journal of Business Management, Economics and Banking, [S. l.], v. 8, p. 18–41, 2023. Disponível em: https://americanjournal.org/index.php/ajbmeb/article/view/294. Acesso em: 3 oct. 2025.