DIGITAL TRANSFORMATION IN BANK MANAGEMENT: ENHANCING CUSTOMER EXPERIENCE THROUGH TECHNOLOGY-DRIVEN MARKETING STRATEGIES. American Journal of Business Management, Economics and Banking, [S. l.], v. 30, p. 13–16, 2024. Disponível em: https://americanjournal.org/index.php/ajbmeb/article/view/2437. Acesso em: 1 jan. 2026.